The Code To Winning
The Code To Winning is an engaging podcast that centers around insightful interviews with a diverse range of guests, including business leaders, entrepreneurs, start-ups, and CEOs. With a compelling motto, “Insights you need today to seize the world tomorrow,” the podcast delves into the strategic and practical aspects of success in the dynamic world of business. Through in-depth conversations, listeners gain valuable perspectives and strategies from accomplished individuals who have navigated the complexities of the business landscape. Those who know what it takes to win. Whether you’re an aspiring entrepreneur or an established professional, The Code To Winning offers a wealth of knowledge and inspiration to empower you on your journey to success. Tune in to unlock the secrets and strategies that can propel you towards achieving your goals in the ever-evolving business world.
Episodes

Monday May 05, 2025
Monday May 05, 2025
EXCLUSIVE INTERVIEW WITH USA AIRFORCE VETEREN - EPISODE 023
On this episode of The Code To Winning, we sit down with Chief Master Sergeant (Ret.) Richard "Rick" Copp, a decorated U.S. Air Force veteran whose military career spans over two decades of elite service and leadership across the globe. From repairing F-111s in the early days of his career to overseeing production for some of the world’s most advanced fighter jets—including the F-15, F-16, and working with the prestigious USAF Thunderbirds—Chief Ricks’s journey is a masterclass in precision, discipline, and resilience.
He capped his 24-year service as the Chief of Quality Assurance for the 57th Wing, leaving behind a powerful legacy of excellence and mentorship. After retiring from the military in 1997, Chief Copp continued to shape the aerospace industry through senior roles at The Boeing Company and Lockheed Martin, where he contributed to critical programs including the F-22 Raptor, F-35 Lightning II, and C-5M Super Galaxy—pioneering engineering, quality control, and training solutions at the highest level. Today, he’s far from slowing down. Richard serves as a volunteer docent at the Hill Aerospace Museum, preserving aviation history and inspiring future generations, while also giving back as a Teacher’s Aide at the Utah Military Academy.
In this powerful interview, we explore:
His rise from Avionics Technician to Chief Master Sergeant
What it means to maintain composure and excellence under pressure
Stories from working with the Thunderbirds and global deployments
Lessons learned building and maintaining America’s most iconic fighter jets
His insights on mentorship, leadership, and life after military service
Why giving back continues to be part of his personal mission
Whether you're a veteran, a leader in any field, or someone looking for the blueprint to resilience and service-driven success—this conversation will stay with you

Friday Mar 28, 2025
Friday Mar 28, 2025
FINANCIAL FREEDOM THROUGH REAL ESTATE- EPISODE 022
Tiffany Rosenbaum is a motivational speaker, business strategist, real estate investor, consultant, and podcast host with nearly two decades of experience in property management, real estate, and business leadership. With a background in psychology and an unshakable belief in the power of mindset, Tiffany has built and scaled multiple multi-million-dollar businesses—all while helping entrepreneurs, leaders, and dreamers unlock their full potential.
But her story didn’t start with success. Tiffany and her husband were once a young, broke, newly married couple, living in Utah with a 3-month-old baby and barely making ends meet. With no clear path forward, they took a huge risk—moving to Arizona on nothing but faith, grit, and ambition. During the peak of the financial crisis, while most people were running away from real estate, Tiffany’s father gave her the bold advice to jump into the market and bet on herself.
It wasn’t easy. Tiffany was rejected by nine banks before finally securing her first loan of just $63,000—an opportunity that would change the course of her life. That small loan turned into a real estate empire, proving that with leadership, resilience, and the right mindset, anything is possible.
In this powerful episode, we unpack her full story—the struggles, the breakthroughs, the strategies behind her real estate success, and the lessons in leadership she’s learned along the way. Whether you're an aspiring entrepreneur, an investor looking for your next move, or someone trying to find the courage to take a risk, Tiffany’s story will inspire you to take action and rewrite your own.

Monday Mar 10, 2025
Monday Mar 10, 2025
LINK BETWEEN PEAK FITNESS & PEAK PERFORMANCE- EPISODE 021
In this high-energy episode of The Code to Winning, we sit down with Kelvin Tata, Founder & CEO of Knock Fit University, to unpack his incredible journey from chasing the American Dream to becoming the #1 fitness coach for sales professionals.
Born in Cameroon, Kelvin moved to the USA as his mother pursued a career in nursing. Determined to carve his own path, he embraced the grind, graduating college but quickly realizing that the 9-5 life wasn’t for him. Instead, he jumped into door-to-door sales, where he built resilience, discipline, and a relentless work ethic—skills that later became the foundation of his success.
After crushing it in sales, Kelvin transitioned into the fitness industry, starting as a personal trainer before launching Knock Fit University—a game-changing platform designed to help sales pros get in shape, level up their energy, and increase their income using his signature F2S Method
Inside this episode, we dive into:
✅ Kelvin’s transition from door-to-door sales to fitness entrepreneurship
✅ How he built a thriving coaching business from scratch
✅ The F2S Method—why fitness & sales success go hand in hand
✅ Why sales pros need peak physical performance to maximize earnings
✅ The mindset, discipline, and habits behind high-performance entrepreneurs
✅ Kelvin’s definition of winning and how to build a life of health, wealth, and success
This episode is a must-listen for sales professionals, entrepreneurs, and anyone looking to optimize their performance—because when you take care of your body, your business thrives.

Thursday Feb 27, 2025
Thursday Feb 27, 2025
Founder & CEO of $3 Billion dollar Real Estate Empire- Episode 020
In this profound and inspiring episode of The Code to Winning, we sit down with Todd Conklin, the visionary Founder and CEO of Coldwell Banker Distinctive Properties and Coldwell Banker Commercial Prime Properties, a $3 billion real estate empire that has redefined the landscape of wealth-building through real estate.
Todd’s journey is nothing short of extraordinary—rising from a life of instability and hardship to becoming one of the most influential figures in the real estate industry. His story is a testament to the power of resilience, hard work, and the unwavering pursuit of a better life.
Raised by a single mother who had been married four times by the time he was 16, Todd grew up in a household filled with chaos and uncertainty—moving over 12 times as a teenager and constantly seeking the stability he never had. The lack of consistency could have broken him, but instead, it became the foundation of his grit, adaptability, and relentless drive that would later shape his business empire.
By high school, Todd found himself in and out of rehab, with no clear path to success. Without the opportunity to attend college, he turned to sales and traveling the country, knocking doors, and learning firsthand the power of communication, persistence, and human connection. Those early experiences not only helped him make life-changing money but planted the seeds of entrepreneurship that would define his future.
In 2002, Todd founded his real estate company, which has since scaled into a multi-billion dollar powerhouse with investments spanning across 90% residential and 10% commercial properties. But Todd’s mission goes far beyond building wealth for himself—his true passion lies in helping others acquire wealth through real estate, empowering individuals to transform their lives and break free from financial limitations.
Today, Todd is one of the fastest-growing sales trainers in the real estate space, sharing his knowledge and blueprint with agents and entrepreneurs looking to level up and take control of their financial future. In this episode, we discuss:
✅ Todd’s journey from instability and addiction to building a $3 billion business empire
✅ How sales became his escape route and changed the trajectory of his life ✅ The mindset shifts required to turn pain into purpose
✅ The power of real estate as a wealth-building vehicle
✅ What separates successful salespeople from everyone else
✅ Todd’s passion for helping others create financial freedom through real estate
✅ His definition of winning and how to live a life of abundance
This conversation is one of the most raw, powerful, and transformational episodes we’ve ever had on The Code to Winning. Todd’s story is a reminder that your circumstances do not define your destiny—with the right mindset, work ethic, and belief, anything is possible. Whether you're in real estate, sales, or simply looking to rewrite your story—this episode is packed with life-changing wisdom and practical strategies to help you win in business and life.

Friday Feb 21, 2025
Friday Feb 21, 2025
THE FUTURE OF MARKETING & SOCIAL MEDIA - Episode 019
Hayden Merryn Van Hulzen’s story is one of resilience, determination, and the courage to chase success against all odds. As a single mother navigating the challenges of divorce, she found herself at a crossroads—forced to rebuild not just her personal life but her professional identity as well.
Having already made a name for herself in the marketing world, Hayden had a choice: remain in the comfort of her past achievements or take a leap of faith and forge her own path. Choosing the latter, she founded HVH Media & Marketing, a company built on her vision of creating powerful, intentional branding and digital strategies for businesses looking to make an impact.
Her expertise, work ethic, and fearless approach soon put her in rooms with some of the most influential figures in the industry, including Kim Kardashian and other high-profile personalities. She turned every opportunity into a stepping stone, proving that success isn’t just about who you know—it’s about how you show up, innovate, and create value.
Now, as a CEO, entrepreneur, and marketing powerhouse, Hayden shares her journey to inspire others, showing that no obstacle is too great when you have the right mindset. Through her content, she dives deep into the CEO mindset, the future of digital marketing, and the ever-changing landscape of social media, giving aspiring entrepreneurs the tools they need to thrive in a competitive world.
From rebuilding her life to building a thriving business, Hayden Merryn Van Hulzen is proof that reinvention is always possible—and that the best chapters are written by those brave enough to start again.

Thursday Feb 13, 2025
Thursday Feb 13, 2025
BREAKING LIMITS & BUILDING LEADERS- Episode 018
Episode 18 a very unique one and a must listen.
This episode featured Jimmy Rex, founder of We Are The They, is on a mission to redefine what it means to be a strong, successful man. This movement is more than just a community—it’s a brotherhood built on vulnerability, integrity, and accountability. It’s a space where men are challenged to break past limiting beliefs, show up as their authentic selves, and push each other to new heights in business, relationships, and life.
This episode is raw as we discuss real transformation happens when you surround yourself with people who won’t let you settle, fulfill your responsibility as a man and reach your full potential——That’s what We Are The They is all about.

Monday Feb 10, 2025
Monday Feb 10, 2025
WINNING IN FITNESS & BUSINESS- Episode 017
In this episode of The Code to Winning, we sit down with Heather Dees, a 6x Olympian, CEO of The Goalden Consulting, and a leader in the health and fitness industry! She shares her journey from elite bodybuilding to entrepreneurial success, revealing the mindset, discipline, and business strategies that helped her build a thriving coaching business while maintaining peak performance.
In this episode, we discuss:
✅ How Heather transitioned from an elite athlete to a successful entrepreneur
✅ The mindset, work ethic, and consistency needed for success in fitness & business
✅ Strategies for balancing business growth with personal health & wellness ✅ The evolution of The Goalden Way and how it helps busy professionals achieve fitness goals
✅ Nutrition misconceptions, AI in fitness, and building a personal brand
✅ Heather’s definition of winning and her future vision for The Goalden Way
If you’re an entrepreneur, fitness enthusiast, or someone looking to level up in life, this episode is for YOU!

Tuesday Feb 04, 2025
Tuesday Feb 04, 2025
THE BUSINESS OF STONE- Episode 016
Erik Razo, a seasoned stone surface professional with over 15 years of experience in the industry. Born in Los Angeles to a proud Mexican family and raised in Utah, Erik brings a unique blend of cultural heritage and local expertise to every project he touches. His journey in the world of stone surfaces has been marked by a passion for quality craftsmanship and an unwavering commitment to excellence.
As a key member of the sales and marketing team at Creative Granite, Erik leverages his extensive knowledge to drive innovative strategies that showcase the beauty and durability of stone. Alongside his wife, he also co-runs a successful family business specializing in stone walls, countertops, and comprehensive stone services. Their work is dedicated to enhancing the homes and lives of Utah residents through meticulous attention to detail and superior service.
Erik's deep-rooted experience and genuine passion for stone surfaces have made him a trusted expert in his field. Whether you're looking for stunning stone walls or custom countertops, his expertise ensures top-notch results every time. Subscribe for more insights, and join Erik on his journey as he transforms everyday spaces into works of art with the timeless beauty of stone

Wednesday Jan 29, 2025
Wednesday Jan 29, 2025
From Saving Lives to Creating Art – Episode 015
In today’s episode of The Code to Winning, we sit down with Elena Johnson, whose journey is nothing short of remarkable. At just 14 years old, she and her family immigrated to America, and by 1999, she had embarked on a career in medicine.
For 17 years, Elena served as an EMT, first responder, and nurse—dedicating her life to helping others. But in 2017, she discovered an unexpected passion: art. Despite having no formal training and even being told in high school that she lacked artistic talent, Elena found solace in drawing after a particularly tough shift.
What started as a way to decompress soon became an obsession, leading her to develop her own unique artistic style. Then, in March 2024, she made the boldest move of her life—walking away from a stable nursing career to bet on herself as a professional artist. With no backup plan but an unshakable vision, she’s now turning her dream into reality. Join us as Elena shares her incredible transformation, the challenges of pivoting careers, and what it takes to step into the unknown with confidence.
If you’ve ever felt stuck in the wrong arena, this episode is for you!

Sunday Jan 26, 2025
Sunday Jan 26, 2025
HOW TO WIN IN BUSINESS 2025: Episode 014
In this amazing and first episode in Idaho Fall, none either than Travis Snowder. He is CEO and owner of Qal-Tek Associates, a leader in providing comprehensive solutions for the Construction/Engineering, Industrial/Safety, Emergency Response, and Security sectors. Qal-Tek offers services ranging from instrument sales and management to specialized training and operational consultation.
For over 22 years, Qal-Tek has set the standard in building cornerstones for world-class organizations.
Travis also owns:
•WB Johnson Instruments: A pioneer in radiation detection instrumentation, with a rich legacy dating back to its work on the Manhattan Project. WB Johnson continues to lead in providing high-quality tools and solutions for radiation safety.
•Venture Solution Group: A consulting and equity firm that helps businesses innovate, grow, and achieve sustainable success.
•Heavy T: A real estate company specializing in smart investments and property management.
•Heroes Defense: A nonprofit organization co-chaired by Travis, dedicated to supporting first responders, veterans, and military heroes through recognition, resources, and unwavering commitment.
•TEK Services & Operations: Delivering technical expertise and solutions to enhance operational efficiency and ensure top-tier performance. In this conversation, Travis shares the strategies and mindset that have propelled him to the top:
✅ How to scale multiple businesses in diverse industries
✅ Insights on leadership and creating a winning team culture
✅ How to innovate and stay ahead in 2025’s competitive business landscape
✅ Building a recession proof business
Whether you're an aspiring entrepreneur, a seasoned business owner, or someone seeking inspiration to elevate your career, this episode is packed with actionable takeaways and game-changing advice.